Coca-Cola finalizes deal for AdeS beverage business

by Eric Schroeder
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AdeS soy beverages, Coca-Cola
AdeS was the first major soy-based beverage brand launched in Latin America.

MEXICO CITY — The Coca-Cola Co. and several of its bottlers in Latin America have acquired the AdeS soy-based beverage business from Unilever P.L.C. for $575 million. The transaction was first announced on June 1, 2016.

Founded in 1988 in Argentina, AdeS was the first major soy-based beverage brand launched in Latin America. The AdeS brand currently has a presence in Brazil, Mexico, Argentina, Uruguay, Paraguay, Bolivia, Chile and Colombia. During 2015, AdeS sold 56.2 million unit cases of beverages and generated net revenues of $284 million.

Bottlers participating in the transaction are as follows: Coca-Cola FEMSA, Arca Continental, Embotelladora Andina, Embonor, Corporacion Del Fuerte, Corporacion Rica, Bepensa, Embotelladora del Nayar, Embotelladora de Colima, Solar, Brasal, Bandeirantes, Sorocaba, Simoes, Uberlandia, CVI, Lee, and Monresa. Jugos del Valle S.A.P.I. de C.V., Coca-Cola’s joint venture with bottling partners in Mexico, also participated in the transaction.

Alfredo Rivera, Coca-Cola
Alfredo Rivera, president of the Latin America Group at The Coca-Cola Co.

“We are excited to add AdeS to our expanding beverage portfolio in Latin America as it enables us to increase the number of nutritious and delicious products offered to our consumers,” said Alfredo Rivera, president of the Latin America Group at The Coca-Cola Co. “AdeS is a leading brand in the plant-based beverage category, which is growing rapidly and is of great interest to our customers and consumers across the markets that we serve.”

AdeS will become part of the expanding beverage platforms of the Coca-Cola System in Latin America. Over the last few years, the Coca-Cola System has increased its presence in Latin America in the juice/dairy/plant-based category cluster.
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