Sabra selects new c.f.o.

by Rebekah Schouten
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Sabra hummus, PepsiCo
The Sabra Dipping Co. has named its new c.f.o.

WHITE PLAINS, N.Y. — Paula Fitzgerald has been named chief financial officer of Sabra Dipping Co., a company jointly owned by PepsiCo, Inc. and The Strauss Group. Ms. Fitzgerald replaces Chris Hall, who announced his retirement as Sabra’s c.f.o. earlier this month.

“The Sabra brand has fantastic growth potential,” Ms. Fitzgerald said. “Best-in-class products, an inspired consumer base, a diverse and remarkable team and a commitment to creating fresh connections within the community are among the hallmarks of Sabra’s success. I am enthusiastic to join the brand that introduced hummus to the American consumer and has continued to lead through innovation, consumer engagement and exceptional commitment to product quality.”

Ms. Fitzgerald joins Sabra with nearly 10 years of experience at PepsiCo, where she has held various financial leadership roles. Most recently, she was senior director, Wal-Mart Sales Finance for PepsiCo North America Beverages, and before that, she was senior director, Brand & Innovation Finance. Prior to joining PepsiCo, Ms. Fitzgerald was finance director for Pfizer’s consumer health care strategy and business development team.

“As we bolster the brand for sustained growth in a category poised for further expansion, Paula’s expertise will help strengthen Sabra’s leadership position,” said Shali Shalit-Shoval, chief executive officer of Sabra. “Recognized for proven success in sales and marketing finance, business development and customer supply chain, Paula is known for her ability to strategically steer businesses through periods of transformation. She shares Sabra’s core values, and I am thrilled to welcome her to the executive team.”

Ms. Fitzgerald will be c.f.o. for both Sabra and Obela, an international venture between PepsiCo and Strauss Group, and serve on the Sabra Obela board of directors. She will be based out of Sabra’s White Plains headquarters.
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