Hershey Co. enhancing transparency efforts

by Keith Nunes
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Currently, about 70% of Hershey products carry the Facts Up Front label.

HERSHEY, PA. — The Hershey Co. has set a goal that by the end of 2018 100% of the company’s standard- and king-size confectionery products will have easy-to-read nutrition information on front-of-pack. In addition, the company said 50% of its total portfolio of standard and king-size confectionery products will have 200 calories or fewer by the year 2022.

Currently, about 31% of Hershey standard- and king-size products have 200 calories or fewer, and 70% of products carry the Facts Up Front label, according to the company.

Michele Buck, Hershey
Michele Buck, president and c.e.o. of The Hershey Co.

“Consumers are at the heart of all that we do, and we have been at the forefront of providing the choice and transparency they want,” said Michele Buck, president and chief executive officer of The Hershey Co. “We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle.”

The company said it expects to achieve its 200-calorie commitment through a combination of reformulation, new product introductions and adjusting the size of certain products.

The new commitments build on transparency initiatives the company originally announced in 2015. Those involved the transition to simple ingredients in many of its products by 2020 and the introduction of an Internet-based “sourcemap” that allows consumers to trace the origins of some ingredients in such Hershey products as its milk chocolate and almond bars and its Reese’s peanut butter cups. 
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