Dunkin' Brands names new s.v.p. of Baskin-Robbins

by Rebekah Schouten
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Jason Maceda, Dunkin' Brands, Baskin-Robbins
Jason Maceda has been promoted to senior vice-president of Baskin-Robbins U.S. and Canada for Dunkin’ Brands.

CANTON, MASS. — Jason Maceda has been promoted to senior vice-president of Baskin-Robbins U.S. and Canada for Dunkin’ Brands Group, Inc.

In his new role, Mr. Maceda will assume operational and marketing responsibilities for the more than 2,500 Baskin-Robbins restaurants in the United States and Canada. Additionally, he will serve on the Dunkin’ Brands leadership team.

During his 19-year tenure with Dunkin’ Brands, Mr. Maceda has held several leadership positions in the Dunkin’ Brands finance department. Most recently, he was vice-president of U.S. financial planning and corporate real estate for the company.

Prior to Dunkin’ Brands, Mr. Maceda held a supervisory position in the finance department of Davol Inc., a subsidiary of C.R. Bard Inc., a multi-national manufacturer of health care products. He began his career in public accounting with Ernst & Young.

“During his tenure with Dunkin’ Brands, Jason has contributed greatly to our success,” said Nigel Travis, chairman and chief executive officer of Dunkin' Brands. “He has a strategic financial mind but has never confined himself to a traditional financial role in the corporate office. He has also served as business partner to our operations teams, both Baskin-Robbins and Dunkin’ Donuts, and has been actively engaged in the field and the day-to-day business of the restaurants. Most importantly, Jason has been a strong advocate for the constant improvement of franchisee unit economics and through the years has earned the respect of employees and franchisees alike. He is eminently qualified for this new role and should help us capitalize on the solid growth opportunities for Baskin-Robbins in the U.S. and Canada.” 
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