Former Annie's president in new venture

by Rebekah Schouten
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Once Upon a Farm founders, John Foraker
Once Upon a Farm co-founders (from left to right) John Foraker, Jennifer Garner, Cassandra Curtis and Ari Raz
 

SAN DIEGO — John Foraker, who stepped down as president of the Annie’s operating unit of General Mills, Inc. in early August to “pursue another opportunity,” has unveiled what that opportunity is. Mr. Foraker is now the chief executive officer and co-founder of Once Upon a Farm, an organic family food company that currently offers a line of cold-pressed organic baby food and applesauce.

"I'm thrilled to be able to return to my entrepreneurial roots with co-founders Jennifer (Garner), Cassandra (Curtis) and Ari (Raz) to grow Once Upon a Farm into an industry leader," Mr. Foraker said. "We'll not only provide high quality foods that kids love but, perhaps even more importantly, we are committed to driving positive social change and food justice for the benefit of parents, kids and families."

Once Upon a Farm cold-pressed baby food
Once Upon a Farm offers 12 organic, cold-pressed, ready-to-eat baby food pouches.
 

Founded in 2015 by Ms. Curtis and Ms. Raz, Once Upon a Farm currently offers 12 organic, cold-pressed, ready-to-eat baby food pouches as well as three applesauce varieties. The products are U.S.D.A. organic, vegan, Non-GMO Project verified, OU kosher and certified gluten-free.

“The current portfolio is just the beginning of a much bigger vision that responds to the growing nutritional needs of children and families,” Once Upon a Farm said in statement. “The company has plans to grow into new categories with the goal of providing as many children as possible with the best-tasting, most nutritious and highest quality foods, using sustainable methods.”

Once Upon a Farm applesauce
Once Upon a Farm offers three applesauce varieties.
 

Once Upon a Farm products are available on-line through the company’s web site as well as in select Whole Foods Market, Kroger and Wegmans stores. The brand is planning nationwide distribution in 2018,. Early investors include venture capital firms Cambridge Companies SPG, S2G Ventures, Beechwood Capital and Harbinger Ventures Group.
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