Ocean Spray taps Mars veteran as chief global growth officer

by Monica Watrous
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Bobby Chacko, Ocean Spray
Bobby Chacko has been named senior vice-president, chief global growth officer of Ocean Spray Cranberries, Inc.
 

LAKEVILLE-MIDDLEBORO, MASS. — Bobby Chacko has been named senior vice-president, chief global growth officer of Ocean Spray Cranberries, Inc., a cooperative owned by more than 700 cranberry growers and a leading producer of cranberry food and beverage products. In his new role, he will oversee the cooperative’s global marketing, insights and innovation teams and will report to Randy Papadellis, president and chief executive officer.

Mr. Chacko joins Ocean Spray from Mars Drinks North America, a division of Mars, Inc., where most recently he was regional president and general manager. Previously, he was global chief marketing officer at Mars Drinks. He has more than 20 years of entrepreneurial and leadership experience encompassing strategy, innovation, marketing and commercialization at companies including The Coca-Cola Co., AB Inbev and GE Capital.

“Bobby’s track record in the global food and beverage industry speaks for itself,” Mr. Papadellis said. “While traditionally a strong North American business, Ocean Spray is poised for significant global growth, and Bobby’s unique experience reshaping brands and developing innovation strategies in multiple markets and categories will accelerate that.”

Daniel Crocker, Ocean Spray
Daniel Crocker, senior vice-president, chief customer officer for Ocean Spray

In addition to Mr. Chacko’s appointment, Ocean Spray announced other recent changes to its leadership team. Daniel Crocker has advanced to the newly created role of senior vice-president, chief customer officer. He will lead a global customer team that brings the cooperative’s portfolio of branded products and value-added ingredients to more than 150 markets. He began his career with Ocean Spray more than a decade ago, having most recently served as vice-president of cooperative development and global ingredients.

Tara Levine, Ocean Spray
Tara Levine, vice-president of corporate strategy for Ocean Spray

Tara Levine has been named vice-president of corporate strategy. She is a 10-year veteran of Ocean Spray, most recently serving as vice-president and managing director of Ocean Spray’s Europe, Middle East and Africa business. In her new position, she will oversee corporate strategy, including mergers and acquisitions, e-commerce, communications and health strategy.

Peter Wyman, Ocean Spray
Peter Wyman, senior vice-president, cooperative development for Ocean Spray

Peter Wyman has stepped into the role of senior vice-president, cooperative development. A 25-year veteran of Ocean Spray, he most recently was senior vice-president of global business development. In his new role, he will oversee grower relations, agricultural supply strategy, government relations and sustainability.

Mr. Crocker, Ms. Levine and Mr. Wyman will report to Mr. Papadellis.
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