Popular chocolate brand set for stateside debut

by Monica Watrous
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Ferrero Kinder Egg
Kinder Joy is an egg-shaped product with two compartments. One features a small toy; the other, a layered confection of milk and chocolate cremes and two crispy wafer bites filled with cocoa cream. 
 

PARSIPPANY, N.J. — A popular chocolate brand is making its U.S. debut. Ferrero U.S.A., Inc., the maker of Ferrero Rocher, Nutella and Tic Tac, is introducing Kinder to the American market with the launch of Kinder Joy, an egg-shaped product with two compartments. One features a small toy; the other, a layered confection of milk and chocolate cremes and two crispy wafer bites filled with cocoa cream. A miniature plastic spoon is included in the package.

Paul Chibe, Ferrero
Paul Chibe, c.e.o. of Ferrero North America

“Kinder Joy is a fun, new way to help parents bring little surprises to their kids anytime they want,” said Paul Chibe, chief executive officer of Ferrero North America. “The delicious, unique taste of Kinder Joy and the wide variety of toys will delight kids, while mom and dad will be surprised by the high quality of the confection and toys — it’s unlike anything currently on the U.S. market.”

The 50-year-old Kinder brand is currently sold in 170 countries, offering a range of chocolate products. Kinder Joy will be sold nationwide at mass, grocery, drug and convenience stores beginning in November with a suggested retail price of $1.59 per egg. The product will be available exclusively at Wal-Mart Stores through the holidays for $1.34 per egg, according to a spokesperson for Wal-Mart.
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