General Mills adds a little love to logo

by Eric Schroeder
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General Mills logo
General Mills' new logo features the company’s familiar cursive “G” with a red heart along with the words “General Mills: Making Food People Love.”
 

MINNEAPOLIS — General Mills, Inc. is adding a little “love” to its logo with the launch of a new symbol to adorn its products. It marks the sixth logo change for General Mills since the company was founded in 1928.

The new logo features the company’s familiar cursive “G” with a red heart along with the words “General Mills: Making Food People Love.”

Mary Lynn Carver, General Mills
Mary Lynn Carver, chief communications officer for General Mills

“The updated logo and branding nods to our tradition — the big blue G — and adds a splash of red to make our passion clear: Making Food People Love,” said Mary Lynn Carver, chief communications officer for General Mills, in a Dec. 4 blog posting. “And the logo is just the beginning. Our corporate brand is about telling the General Mills story thoughtfully, proactively and consistently.”

General Mills said the new logo has been appearing on its social media accounts and at worldwide locations.

 

General Mills last made a change to its logo in 2001 following the acquisition of Pillsbury. To reflect both companies the familiar “G” changed from the previous light blue version to the deep blue of Pillsbury. The logo also added a series of dots — derived from the Pillsbury logo — to symbolize the continuing growth and progress of the company’s brands.

“With our newest logo, the familiar ‘Big G’ continues to exemplify strength, longevity and trust — and now love,” the company said. 
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