Land O'Frost names senior brand manager

by Monica Watrous
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Vivian Overcash, Land O'Frost
Vivian Overcash has been named senior brand manager at Land O’Frost.
 

MUNSTER, IND. — Vivian Overcash has been named senior brand manager at Land O’Frost, Inc., maker of packaged lunchmeats and specialty sausage products. She joins the company from AdvancePierre Foods, where she was food service category marketing manager, leading the relaunch of the company’s burger line and overseeing the development of new marketing tactics.

In her new role at Land O’Frost, she will lead the company’s strategic marketing initiatives to grow the Land O’Frost brand.

Reggie Moore, Land O'Frost
Reggie Moore, senior vice-president of sales and marketing at Land O’Frost

“Vivian’s insight, experience and analytical approach to projects will be a great asset as we continue to develop and market a growing number of Land O’Frost products,” said Reggie Moore, senior vice-president of sales and marketing at Land O’Frost. “Her knowledge and passion for strategic communications will help us better understand the minds of our consumers.”

Ms. Overcash began her career at Procter and Gamble in research and development. She received a bachelor's degree in science and a master’s degree in business administration from the University of Cincinnati.

“Working with an array of brands in the past, both related and non-related to food service, has positioned me to help Land O’Frost grow its brand even further,” Ms. Overcash said. “This is an exciting time for Land O’Frost, and I am looking forward to being a part of the leadership team here as we continue to build and focus on the company’s product profile and visibility nationwide.” 
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