Meat consumption down but dollar sales up

by Staff
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ROCKVILLE, MD. – Economic pressures and health concerns have trimmed meat consumption in the United States, but overall dollar sales have increased, according to a report from the market research firm Packaged Facts. Many consumers have swapped red meat for poultry or limited red meat in their diets for financial or health reasons.

“Our survey data show that 12% of U.S. adults strongly agree and 19% somewhat agree that they are eating many meatless/vegetarian meals,” said David Sprinkle, publisher of Packaged Facts.

Still, the U.S. ranks second globally for per capita meat consumption. Additionally, although consumption has decreased, retail sales of meat and poultry products topped $85 billion in 2012, up from nearly $73 billion in 2008, and sales are projected to grow to $98.3 billion by 2017. Convenience products and high-end fresh meat cuts account for the rise in sales, Packaged Facts said.
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