Infographic: Health, value guiding holiday candy purchases

by Monica Watrous
Share This:
Search for similar articles by keyword: [Confectionery]

Click to enlarge.

WASHINGTON — Sweet news for the confectionery industry: total U.S. sales of Valentine’s Day candy are projected to reach $1.057 billion, a 1.6% increase from last year, according to the National Confectioners Association (N.C.A.).

Health and value are guiding candy purchases, with 28% of U.S. consumers seeking such better-for-you options as dark chocolate or nut and fruit products, and 22% buying on-sale items.

Chocolate accounts for about 75% of seasonal sweets sold. Traditional flavors top popular selections, with more than a third of consumers favoring caramel-filled from a box of bonbons. But unusual innovations are shaking up treat trends.

Savory flavors, nontraditional shapes and bite-size confections are redefining the global chocolate market, according to a recent report from Innova Market Insights, Duiven, The Netherlands. Social and health consciousness have become increasingly important to chocolate lovers, with ethical and sustainability-driven purchases on the rise, in addition to more no-added-sugar products and an emphasis on cocoa beans and country of origin.

Other product development trends in the confectionery market, according to Innova research with Cargill Chocolate & Cocoa, include more sensible packaging to eliminate waste, a growing interest in artisanal and homemade chocolates, protein inclusions and stealthy reductions in sodium, sugar and fat.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.