Yogurt market set to surge in Mexico

by Monica Watrous
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Mexico may be the next big market for yogurt in North America.

 

ALBANY, N.Y. — With sales projected to reach $11.7 billion by 2019, the yogurt category in North America shows no signs of slipping, and Mexico may be its next big market. Changing diets, higher disposable incomes and a growing population may contribute to greater demand for the dairy product south of the border, according to a report from Transparency Market Research, an Albany-based firm.

Meanwhile, Greek varieties are gaining ground in Canada, where consumers eat three times as much yogurt as consumers in the United States.

The per capita consumption of yogurt in North America has doubled between 2011 and 2013, and in-home consumption is expected to increase over the next six years. Fueled by increased product innovation and a broadening of distribution channels, the yogurt market is expected to grow at a compound annual growth rate of 8.2% from 2013 to 2019. New products with convenient formats such as tubes, small cups and squeezable bottles have contributed to increased consumption among babies and children.

“Availability of spoonable, squeezable and drinkable forms of yogurt in various flavors and styles have made this dairy food item a favorite among adults and children alike,” the report said.

Poised to benefit from a yogurt boom in Mexico is Sigma Alimentos S.A. de C.V., Monterrey, Mexico, which offers a range of flavors and formats under the Yoplait brand, including Yoplait Griego Greek-style yogurt, Yoplait Disfruta fruit-on-the-bottom varieties, and Yoplait Placer products with an indulgent positioning.

Groupe Danone, Paris, manufactures products suited to taste preferences in Mexico, including Activia drinkable oat-based yogurts in such flavors as papaya and banana walnut, as well as Greek varieties under the Oikos mark and Danonino children’s varieties.
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