Menu innovation driving momentum at Burger King, Tim Hortons

by Monica Watrous
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Burger King hot dogs
Grilled Dogs at Burger King boosted sales in the quarter.
 

 

OAKVILLE, ONT. — Flame-grilled hot dogs at Burger King and a pulled pork sandwich at Tim Hortons contributed to profit growth for parent company Restaurant Brands International Inc. in the first quarter. Net income attributable to common shareholders in the period ended March 31 was $50 million, equal to 22c per share on the common stock, which compared with a loss of $8.3 million in the year-ago quarter. Adjusted EBITDA increased 23% on an organic basis to $407.8 million from $355.1 million in fiscal 2015.

Revenues for the quarter totaled $918.5 million, down 1.6% from $933.3 million the year before. Excluding the impact of foreign exchange movements, Burger King revenues grew 8% and Tim Hortons revenues grew 5.2% over the prior year.

Tim Hortons Nutella offerings, Restaurant Brands
Nutella-filled pastries proved popular at Tim Hortons.

 

“Successful marketing platforms, innovative product launches and consistent focus on guest satisfaction led to global same-store sales growth of 5.6% for Tim’s and of 4.6% for Burger King,” said Daniel Schwartz, chief executive officer, during an April 28 earnings call with financial analysts. “Strong sales momentum at both brands contributed to growth in franchisee profitability, building on the progress that we made last year to further improve our restaurant operators’ bottom line.”

Driving growth at Tim Hortons were successful limited-time offerings, including a croissant breakfast sandwich, grilled wraps and Nutella-filled pastries. At Burger King, Grilled Dogs, which launched in February, have “quickly become guest favorites,” Mr. Schwartz said.

“We saw new guests coming to come try the Grilled Dogs, we saw existing guests adding Grilled Dogs to their meals,” he said. “So we saw it as a mix of entrees and as add-ons. So it was a nice healthy mix, with a good ticket average for us. So we were really pleased with the performance of the Grilled Dogs, both from a guest satisfaction and from a franchise profitability standpoint.” 
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