Aldi launches 'gourmet' private label brand
April 8, 2013
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BATAVIA, ILL. — Aldi is introducing the Specially Selected brand, which will feature a range of specialty products including German coffees, gourmet pastas and cheeses.
The retailer is positioning the new line as a premium concept. Aldi first launched the Specially Selected line in Europe, and products included in the U.S. launch are Havarti, blue, feta and goat cheeses; roasted coffee; a vinaigrette dressing; and a line of Pizzelle cookies.
“With our exclusive Specially Selected line, we’re able to offer the more than 25 million customers who shop our stores each month gourmet foods at Aldi everyday low prices,” said Chuck Youngstrom, president. “Each Specially Selected product was developed with exceptional taste and at an excellent value – helping to meet our customers’ increasing demand for premium, quality food at affordable prices.”
Aldi is introducing many of the Specially Selected products through its Special Buy Program.