Smithfield Foods, Nathan's enter retail licensing agreement

by Keith Nunes
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LISLE, ILL. – The John Morrell Food Group, a business unit of Smithfield Foods, Inc., has entered into a licensing agreement with Nathan’s Famous, Inc. to bring Nathan’s branded hot dogs, sausages and corned beef products to retailers nationwide.

“We are very excited to launch our new partnership with John Morrell Food Group,” said Eric Gatoff, chief executive officer of Nathan's Famous. “It will allow our very successful retail licensing program to finally achieve a truly national sales, marketing and distribution footprint.”
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