Dunkin' making way to Mexico

by Eric Schroeder
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CANTON, MASS. — Dunkin’ Donuts is taking its coffee and baked goods south of the border, announcing a franchise agreement with the Mexican subsidiary of Sizzling Platter, L.L.C., a franchisee of Dunkin’ Donuts in the United States, to begin developing Dunkin’ Donuts restaurants throughout Mexico. The franchise agreement calls for the development of more than 100 Dunkin’ Donuts restaurants in the Distrito Federal, as well as the states of Hidalgo, Mexico, Morelos, Jalisco and Queretaro, over the coming years.

“There’s a significant demand for what Dunkin’ Donuts offers, high-quality food and beverages served fast and at a great value, in Mexico,” said Paul Twohig, president, Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts and Baskin-Robbins Europe and Latin America. “We’re very pleased to be entering Mexico with the experienced leaders at Sizzling Platter, who have a strong track record in the quick-service restaurant industry. We are thrilled to have Mexico wake up with DD soon.”

Dunkin’ Donuts currently has more than 11,000 restaurants in 33 countries around the world, including nearly 8,000 restaurants in North America in Aruba, the Bahamas, Canada, Guatemala, Honduras, Panama and the United States. During 2014, Dunkin’ opened stores in the United Kingdom, Sweden and Denmark and announced its plans to open restaurants in Austria and Finland.

Dunkin’ Donuts restaurants in Mexico will feature the brand’s range of hot and iced coffees, espresso, cappuccino, lattes, teas, Coolatta frozen drinks, bagels, muffins, croissants, donuts and sandwiches. The restaurants also will offer regional menu items to cater to local tastes.

“We’re excited to bring Dunkin’ Donuts’ famous selection of coffee, baked goods and sandwiches to Mexico, along with its other delicious menu items,” said Mitch Lowe, general counsel and vice-president of development for Sizzling Platter. “We’re very passionate about Dunkin’ Donuts’ unique value proposition and feel it will resonate well with guests across Mexico. We look forward to opening locations across Mexico in the coming years and making Dunkin’ Donuts a destination of choice for Mexican consumers.”
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