Q.S.R. chains strive to stand out and improve

by Monica Watrous
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The food service stock index has steadily climbed since it debuted in Food Business News in February.

KANSAS CITY — Mobile ordering, menu innovation and food delivery are some of the initiatives quick-service restaurant chains are rolling out as part of efforts to improve performance.

Many of the biggest brands are removing artificial ingredients from menu items or switching to meat raised without antibiotics or hormones. McDonald’s, Panera Bread, Chipotle Mexican Grill and Yum! Brands are among the national chains announcing such efforts this year.

Fast-food companies also are introducing new technology platforms that deliver a more personalized customer experience or enable easier ordering and payment. Mobile apps, self-order kiosks and loyalty programs recently have debuted from Starbucks, Taco Bell, McDonald’s, Wendy’s and others.

Read on for a closer look at recent performance and business strategies of top restaurant chains.

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By jyothibhat0907@gmail.com 8/21/2015 11:27:41 AM
forward to ullas &gajendra