Two step up at Kroger

by Rebekah Schouten
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Joe Grieshaber, Kroger
Joe Grieshaber has been promoted to president of Fred Meyer Stores for The Kroger Co.

CINCINNATI — Joe Grieshaber has been promoted to president of Fred Meyer Stores for The Kroger Co., effective immediately. He replaces Jeff Burt, who resigned to join Target Corp. as senior vice-president of grocery, fresh food and beverage.

Mr. Grieshaber joined Kroger in 1983 as a store management trainee in Nashville, Tenn. He has held a variety of leadership roles within the company, including meat merchandiser, district manager and vice-president of merchandising for the Columbus division. In 2003, he was named group vice-president of perishables merchandising and procurement. He was promoted to president of Dillons in 2010 and was named president of Kroger’s Columbus division in 2015.

"Joe is known throughout the retail industry as an exceptional leader who always brings out the best in his people and teams," said Fred Morganthall, executive vice-president of retail operations for Kroger. "His depth of experience will help the Fred Meyer team build on their successes and continue to innovate and deliver a unique shopping experience for our customers."

Dan De La Rosa, Kroger
Dan De La Rosa, new president of Kroger’s Columbus division

Dan De La Rosa, currently vice-president of merchandising for Fred Meyer Stores, will succeed Mr. Grieshaber as president of Kroger’s Columbus division.

Mr. De La Rosa joined Kroger as a clerk’s helper in the Ralphs division in 1980. There, he served in a number of store operations and merchandising roles, including store director, director of corporate brands for Ralphs and Food 4 Less, and district manager. Since 2007, Mr. De La Rosa has held a variety of merchandising roles, including regional director of merchandising for the company’s western region. In 2013, he was promoted to vice-president of meat and seafood merchandising for The Kroger Co., and in 2015 he was named to his current role as vice-president of merchandising for Fred Meyer Stores.

"Dan is a dynamic leader who combines a passion for people with strong experience in both merchandising and store operations," Mr. Morganthall said. "Dan's commitment to associate development and putting the customers first will help ensure the Columbus division's continued success."
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