TGI Fridays adds Beyond Burger nationwide

by Monica Watrous
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TGI Fridays Beyond Burger
TGI Fridays is adding the plant-based Beyond Burger to the menu at its more than 450 restaurants nationwide.
 

EL SEGUNDO, CALIF. — TGI Fridays is adding the plant-based Beyond Burger to the menu at its more than 450 restaurants nationwide. The casual-dining chain began testing the vegan option at several locations in October.

David Spirito, TGI Fridays
David Spirito, executive culinary director, TGI Fridays

“Appealing to a more food-forward consumer is a key priority for Fridays in 2018,” said David Spirito, executive culinary director, TGI Fridays. “In answering guests demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein. Beyond Meat is leading the way in creating a juicy and delicious product that gives guests the sensory experience of a traditional burger without sacrificing taste.”

TGI Fridays joins a number of food service outlets offering Beyond Meat’s signature burger, which, since May, has experienced triple-digit growth. The Beyond Burger looks, cooks and tastes like ground beef, with more protein and iron and less saturated fat than beef, according to the company.

Ethan Brown, Beyond Meat
Ethan Brown, c.e.o. and founder of Beyond Meat
“Consumer adoption of our plant-based meats is quickening month over month,” said Ethan Brown, chief executive officer and founder of Beyond Meat. “Once people learn firsthand that they can enjoy the delicious upsides of meat while capturing the health and environmental benefits of plant-based eating, consistent use comes down to availability. I could not be more pleased that an iconic global restaurant brand, TGI Fridays, is adding The Beyond Burger to their menu.”
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