C.P.W. opens breakfast cereal plant in Malaysia

by Eric Schroeder
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VEVEY, SWITZERLAND — Cereal Partners Worldwide, a joint venture between Vevey-based Nestle S.A. and Minneapolis-based General Mills, Inc., has opened a 35 million Swiss franc breakfast cereal manufacturing facility in Malaysia.

The new plant, which is in the village of Chembong, Negeri Sembilan, will manufacture Nestle branded products such as Koko Krunch, Honey Stars, Cookie Crisp, Koko Krunch Duo and Milo, to be distributed across the country and the rest of Asia.

“Our latest development adds a new dimension to our relationship with Malaysian consumers,” said Peter R. Vogt, managing director of Nestle Malaysia. “CPW is now able to offer Malaysian-made Nestle breakfast cereals in Malaysia. Plus it is sourcing up to 70% of its raw materials from within the country.”

Wen-Wen Paquette Wang, regional director for Cereal Partners Worldwide in Asia, added the opening of the facility moves C.P.W. from being an importer to exporter of breakfast cereals in Malaysia.

“More than half of the breakfast cereals produced at the site will be exported to markets across Asia such as Singapore, Indonesia, Hong Kong, Taiwan, Pakistan, Bangladesh, Vietnam, Sri Lanka and Fiji,” she said.

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