Starbucks makes move in Malaysia

by Eric Schroeder
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KUALA LUMPUR, MALAYSIA — Starbucks Coffee Co. has unveiled plans to open 100 new stores in Malaysia over the next four years, continuing its commitment to build the brand in Southeast Asia. Starbucks earlier announced plans to add 100 new stores in Indonesia over three years, 100 new stores in the Philippines over the next four years and to double the number of stores in Thailand over the next five years.

“We have a historic opportunity to become one of the most respected and enduring brands across Southeast Asia, delivering an unparalleled experience to Starbucks customers, while supporting local communities,” said John Culver, group president, Starbucks China and Asia Pacific, channel development and emerging brands.

In addition to adding more Starbucks outlets in Malaysia, Mr. Culver said the Seattle-based company will evaluate ways to expand in the country across new channels such as grocery and convenience stores.
Starbucks entered the Malaysian market with the opening of its first store at KL Plaza in Kuala Lumpur in 1998. Today, Starbucks has 141 stores across Malaysia and operates more than 700 stores across six Southeast Asian markets, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and, most recently, Vietnam.

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