Celestial Seasonings expands energy shot options

by Eric Schroeder
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BOULDER, COLO. — Celestial Seasonings, a brand of The Hain Celestial Group, Inc., is launching Enerji Green Tea Energy Shots.

The new products are single-serve, shelf-stable energy shots that combine green tea with B-vitamins and ginseng.

“We know there’s strong consumer demand for natural energy alternatives, so we’ve added Enerji shots to our natural shot line for consumers who want to enjoy the benefits of energy shot products while still making choices they feel good about,” said Blake Waltrip, vice-president and chief marketing officer at Celestial Seasonings, Inc. “As a trusted tea company with a strong history in wellness, we’re very serious about creating innovative products that meet the specific needs of our health-conscious consumers and also reflect our brand’s mission and values.”

The new products join the Kombucha Energy Shots in the Celestial Seasonings Natural Shots product line and are available in citrus, berry and pomegranate xtreme flavors.

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