Old Orchard debuts frozen sweet tea line

by Keith Nunes
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SPARTA, MICH. – Old Orchard Brands is introducing a sweet tea in frozen concentrate form. The product is available in two varieties: southern style and half and half.

The company said the new line of teas fills a niche in the tea segment by providing consumers with a fresh-when-you-make-it option that costs less than 25c per serving. In addition, the frozen concentrate packaging provides a more environmentally-friendly option when compared to traditional bottled packaging, according to Old Orchard Brands.

“The Old Orchard premise has always been about great-tasting juice blends that offer families affordable, nutritious options for meal planning and snack time,” said Mark Saur, president of Old Orchard Brands. “We are committed to the frozen juice category, and we believe these sweet teas represent the kind of innovation that keeps the frozen juice category relevant to today’s consumer.”

The new product is available in 12-oz cans and has a suggested retail price of $1.49 per package.

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