Cool Whip extends portfolio with frosting

by Keith Nunes
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NORTHFIELD, ILL. — Cool Whip, a brand owned by the Kraft Foods Group, has introduced Cool Whip Frosting to its product portfolio. The line extension is available in three flavors, chocolate, vanilla and cream cheese.

Lynne Galia, who works in Kraft’s corporate affairs department, said the company sees an opportunity in frosting because consumers are dissatisfied with shelf-stable frosting. Kraft’s research indicates frosting will be incremental to the frozen section and will provide an acceptable alternative to homemade frosting.

The new product is available in the frozen food aisle of supermarkets nationwide and has a suggested retail price of $2.99.
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