Yoplait launches Greek yogurt for younger set

by Staff
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MINNEAPOLIS — General Mills, Inc. is targeting tweens with Yoplait Pro-Force, a Greek yogurt in strawberry and mixed berry flavors.

“In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens,” said Ashley Karr, an associate marketing manager for Yoplait Kids. “However, tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful, while delivering the nutritional benefits of Greek yogurt.”

The yogurt contains 9 grams of protein per 3.5-oz serving.

Yoplait Pro-Force is available nationwide for a suggested retail price of $2.99 per 4-pack.
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