Frito-Lay to launch Taco Bell-inspired Doritos

by Staff
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PLANO, TEXAS — Based on the success of Taco Bell’s Doritos Locos Tacos, Frito-Lay, a business unit of PepsiCo, Inc., is launching a Taco Bell flavor of Doritos.

“We’re basically looking to recreate that magic in the form of chips,” said Chris Kuechenmeister, spokesperson for Frito-Lay. “Doritos Locos Taco chips will have two different flavors of chips in the same bag: our nacho cheese-flavored Dorito and a taco-flavored Dorito inspired by the taco you’d get at Taco Bell. The aim is to create the same flavor experience as eating a Doritos Locos Taco from Taco Bell.”

Taco Bell has sold more than 300 million Doritos Locos Tacos since last spring’s rollout. The fast-food chain plans to add taco shells in Cool Ranch and Flamas flavors.

The chips will be available nationwide beginning in April for a limited time.
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READER COMMENTS (1)

By Kate Toal 2/9/2014 9:18:36 AM
I live in Hanover, PA 17331 and am looking to buy Taco-flavored Doritos. Had purchased last year at Giant and am unable to find the product again. My granddaughter loved them. Please advise where I can purchased them. Thanks