Frito-Lay to launch Taco Bell-inspired Doritos

by Staff
Share This:
Search for similar articles by keyword: [PepsiCo], [Yum Brands], [Food Service]

PLANO, TEXAS — Based on the success of Taco Bell’s Doritos Locos Tacos, Frito-Lay, a business unit of PepsiCo, Inc., is launching a Taco Bell flavor of Doritos.

“We’re basically looking to recreate that magic in the form of chips,” said Chris Kuechenmeister, spokesperson for Frito-Lay. “Doritos Locos Taco chips will have two different flavors of chips in the same bag: our nacho cheese-flavored Dorito and a taco-flavored Dorito inspired by the taco you’d get at Taco Bell. The aim is to create the same flavor experience as eating a Doritos Locos Taco from Taco Bell.”

Taco Bell has sold more than 300 million Doritos Locos Tacos since last spring’s rollout. The fast-food chain plans to add taco shells in Cool Ranch and Flamas flavors.

The chips will be available nationwide beginning in April for a limited time.
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.


By Kate Toal 2/9/2014 9:18:36 AM
I live in Hanover, PA 17331 and am looking to buy Taco-flavored Doritos. Had purchased last year at Giant and am unable to find the product again. My granddaughter loved them. Please advise where I can purchased them. Thanks