Activia goes Greek

by Staff
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WHITE PLAINS, N.Y. – The Dannon Co., Inc., a subsidiary of Danone, is introducing Activia Greek nonfat yogurt in five varieties: vanilla, blueberry, strawberry, peach and tropical fruit. The product contains 12 grams of protein and Activia’s signature probiotic, Bifidus Regularis.

“Digestive health is important to overall well-being,” said Steve Platt, vice-president of marketing for Dannon’s Activia brand. “With the introduction of Activia Greek, people who want to take care of their digestive system will no longer have to forgo the Activia benefit when choosing the taste and texture of Greek yogurt they’ve come to love.”

Activia Greek is available nationwide for a suggested retail price of $3.99 per four-pack.
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