Brown Rice Triscuits debut

by Staff
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EAST HANOVER, N.J. – Mondelēz International, Inc., is launching a line of Triscuit crackers made with brown rice in five varieties: tomato and sweet basil, sea salt and black pepper, roasted red pepper baked with red bean, savory red bean baked with red bean and roasted sweet onion baked with sweet potato.

“Triscuit is beloved and trusted for its commitment to simple, wholesome ingredients, but we know our enthusiasts are eager for variety in flavor and texture,” said Katie Williams, senior marketing director at Mondelēz International.  “Brown Rice Triscuit offers a distinctive taste, accessible to everyone, using exciting, real ingredients like red beans and sweet potatoes.”

With 21 grams of whole grain per serving, the crackers contain no high-fructose corn syrup, hydrogenated oil, cholesterol or artificial flavors.

The crackers are available nationwide for a suggested retail price of $3.69.
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READER COMMENTS (15)

By Equine alliance youth foundation . Org 2/1/2015 10:36:56 AM
Nabisco please go gluten-free..We have lots of kids that have a gluten intolerance these crackers would be perfect without wheat.

By Kathryn 2/17/2014 10:07:17 PM
I agree, really missed the ball on this one not taking the extra step to make substitutions and create a superior gluten free product. Very disappointing, seems like a poor marketing decision to me!

By Lynn Pipher 11/17/2013 4:22:24 PM
I was eager to see the ingredient list for your new brown rice crackers - WHEAT? Why would you bother advertising brown rice crackers and slip wheat in there? Very disappointed.

By Monika 10/10/2013 3:11:11 PM
Can you consider making gluten free, no sugar or soy crackers please

By John 10/6/2013 3:02:44 PM
Please try to make a gluten free Triscuit - I loved them before I became diagnosed a celiac. I am sure I plus thousands of others on a gluten free diet would buy them.

By Amanda 9/19/2013 3:58:38 PM
Your company missed the boat when you had the chance to broaden your market. You could have easily made the brown rice triscuts gluten free. There are numerous people that either choose not to eat gluten filled products or that can't due to sensitivity. Please reconsider and make a gluten free line.

By Patricia Haley 9/18/2013 11:13:14 PM
What the heck! Why would you not make them gluten free! Seems like a sick trick!

By Patricia Haley 9/18/2013 11:11:25 PM
Are these gluten free ?

By Loretta 7/7/2013 9:23:50 PM
Why didn't you make them gluten free?

By Ellen 6/7/2013 10:14:22 PM
This new line has many gluten-free eaters (such as myself) confused. They are NOT gluten free as they contain wheat in addition to the brown rice. It'd be nice if they came up with a version that didn't have wheat.

By Pam Nichols 4/6/2013 2:25:01 PM
Had one box of the red bean box and went back and bought all of the other varieties. I've always loved the rye triscuits, but these are awesome!

By Brenda Sutton 4/6/2013 10:35:25 AM
I live in Norwalk, California, 90650 area. Would appreciate knowing which grocery stores in this area will carry these crackers. We support Trader Joes, Stater Brothers, Albertsons, Cosco, and Wholefoods Markets. Are your crackers made with organic ingredients?

By Celiac mom 4/5/2013 1:19:03 PM
In case the other hopeful g-free community hasn't heard, these are described as brown rice and WHEAT. Disappointed again.

By Name Required 4/4/2013 8:05:50 PM
Are the brown rice triscuits gluten free? I can't find an ingredient list

By Corrine 4/4/2013 8:04:06 PM
Are the brown rice triscuits gluten free?