General Mills adds oatmeal squares, protein granola

by Eric Schroeder
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MINNEAPOLIS — General Mills, Inc. has added to its Nature Valley line with the launch of two new products: Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola.

“Consumers have been asking for different variations of our classic Nature Valley granola bars for years,” said Michelle Peterson, associate marketing director for Nature Valley. “First, we responded with different flavor and texture combinations — from sweet and salty, to nuts and fruit. Now, we’re tackling new product lines that consumers have been asking for, and that complement our core business as the creator of the granola bar category.”

Nature Valley Soft-Baked Oatmeal Squares are made with 100% natural whole grain oats and are soft-baked.

Each square contains 12 to 16 grams of whole grains and is 160 calories or less, making it “an ideal morning snack that pairs well with coffee, tea or juice,” according to General Mills. The oatmeal squares are available in two flavors: peanut butter and cinnamon brown sugar. The oatmeal squares have a suggested retail price of $3.89 for a six-bar box.

Nature Valley Protein Granola is made with natural ingredients, and each serving contains 10 grams of protein and at least 23 grams of whole grain. General Mills said the granola may be “sprinkled on yogurt, enjoyed with milk or to satisfy mid-day cravings.” The product is available in two varieties: Oats ‘n Honey and Oats ‘n Dark Chocolate. The granola has a suggested retail price of $4.49 for an 11-oz bag.

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