Jerky brand enters the gourmet burger scene

by Kimberlie Clyma
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Three Jerks Jerky Filet Mignon burger
Three Jerks Jerky and Rastelli Foods Group have teamed up to bring the filet mignon of burgers to consumers.

LOS ANGELES — Three Jerks Jerky and Rastelli Foods Group have teamed up to bring the filet mignon of burgers to consumers with a taste for the gourmet.

The Filet Mignon Burger, made from 100% filet mignon, is the latest product offering from Three Jerks Jerky — the company that makes its beef jerky from 100% filet mignon. The company also is offering a Pork Belly Blend Burger — its take on the popular bacon burger — made up of 60% beef filet and 40% pork belly. Both burgers are available for on-line purchase starting Aug. 31.

The 12-packs of frozen, individually vacuum-sealed, 5-oz burger patties will sell for $79.99 on the company’s web site, www.threejerksjerky.com.

Jordan Barrocas, Three Jerks Jerky
Jordan Barrocas, co-owner of Three Jerks Jerky

“The whole idea was to build on what we’ve done with the jerky, which is using filet mignon in an application that it’s not traditionally used in, and taking this special cut of meat that’s usually relegated to celebrations and special occasions and bringing it to everyday consumption,” said Jordan Barrocas, co-owner of Three Jerks Jerky. “It’s worked well with jerky, and filet mignon makes for a great-tasting burger, too.”

Owners, Mr. Barrocas and Daniel Fogelson, came up with their gourmet jerky idea during an at-home cooking experiment. The idea for the filet mignon burgers came about in much the same way.

“We used the same method to develop the burgers — make it, taste it, change it, taste it, like it, sell it,” Mr. Barrocas said.

Three Jerks Jerky on Shark Tank
Daniel Fogelson (left) and Jordan Barrocas showcased their jerky business on ABC's Shark Tank, where the duo secured a $100,000 investment.

A Kickstarter campaign jumpstarted the duo’s jerky business in the summer of 2013, and additional capital from Daymond John, one of the “sharks” from the ABC reality show, “Shark Tank,” helped them take their business to the next level. Mr. John invested $100,000 in Three Jerks Jerky for a 15% stake in the company. By the end of 2015, the company had just shy of $2 million in revenue.

In February, Three Jerks Jerky partnered with Rastelli Foods Group. The Swedesboro, N.J.-based meat purveyor is sourcing all of the raw product for the jerky product. The jerky is then shipped to four co-packers the company is working with — two in California that Three Jerks has been working with since the start, and two more, in Michigan and Pennsylvania.

Rastelli will be sourcing all of the product for the burger line, as well as handling packaging and distribution.

Three Jerks Jerky Filet Mignon burger
The burgers will be sold via the e-commerce channel for now.

“It was a collaboration,” said Mike Carr, Rastelli Foods’ marketing director. “We try to identify new revenue streams and product line extensions that make sense for our clients and their customers.”

The burgers will be sold via the e-commerce channel for now, but there are plans to expand to wholesale and retail at a later date.

And the product ideas won’t stop with jerky and burgers. Three Jerks Jerky plans to keep expanding its product line.

“Our plan is to take filet mignon off the pedestal,” Mr. Barrocas said. “We want to keep coming up with product ideas that will continue to bring it into everyday use.”
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