J&J Snack crafts new item for Dairy Queen

by Rebekah Schouten
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J&J Snack Foods and DQ soft pretzel sticks
J&J Snack Foods' soft pretzel sticks with zesty queso will be added to the DQ Bakes! Snack Menu.

PENNSAUKEN, N.J. — J&J Snack Foods Corp. has developed a product exclusively for the Dairy Queen menu.

The company is supplying the Minneapolis-based restaurant chain with soft pretzel sticks with zesty queso, an addition to the DQ Bakes! Snack Menu. The soft pretzel rods have a golden brown exterior, the company said, and are brushed with blended salt and butter oil.

“We are very excited to supply the Dairy Queen system on this national launch,” said Gerard Law, senior vice-president of J&J Snack Foods. “This product is on par with the continued excitement and growth of soft pretzels, and is a great addition to the DQ core menu.”

The new pretzel sticks debuted at participating DQ and DQ Grill & Chill locations in September and are priced at under $2 for a limited time. 
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