Ready Pac Foods entering fresh meal category

by Keith Nunes
Share This:
Search for similar articles by keyword: [Health and Wellness]

The new products allow consumers to customize their meals.
 
IRWINDALE, CALIF. — Ready Pac Foods, a business unit of French vegetable producer Bonduelle, is entering the fresh meal category with the introduction of its Fresh Prep’d brand. Products will begin appearing on retail shelves in September and include soup and wrap meal kits.

Tony Sarsam, Ready Pac Foods
Tony Sarsam, c.e.o. of Ready Pac

“We saw a great opportunity to diversify the company’s offerings and provide consumers with the convenient meal options they are looking for, especially as sales of products in the perimeter of the grocery store continue to grow,” said Tony Sarsam, chief executive officer. “The new Fresh Prep’d brand falls in line with our overall business strategy to gain market share in the growing fresh prepared foods category beyond salads.”

The new lines were born from research conducted by Ready Pac Foods that showed many meal solution options sold at retail force consumers to compromise between taste, convenience and health.

The soup kits are a first in the 'fresh soup category,' the company said.
 

The company said the soup kits are the first in the “fresh soup category.” Its point of differentiation is it is a fresh soup prepared by the consumer right before consumption, according to the company. The wrap kits include sauces and vegetables and are available in varieties that have been inspired by the company’s Bistro Bowl line of salads. Consumers can assemble the wraps right before consumption and offer a fully customizable experience with fresh ingredients, Ready Pac Foods said.

“In developing the Fresh Prep’d brand, we wanted to create an easy alternative to lackluster desk lunches and unhealthy fast food,” said Galit Feinreich, chief marketing officer. “With more than 75% of households in the U.S. purchasing fresh prepared foods, our Fresh Prep’d options enable consumers to have a delicious, healthy and convenient meal at a great value.” 
Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.

 

 


The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.