Mondelez introduces new snack range for millennials

by Monica Watrous
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Mondelez Vea snacks
Mondelez's Véa products are Non-GMO Project verified and contain no artificial colors or flavors.
 

EAST HANOVER, N.J. — Mondelez International has debuted a new snack portfolio featuring globally inspired recipes and ingredients such as sweet potato, butternut squash and quinoa. Véa is available in three formats, including Véa Seed Crackers in Greek Hummus with Olive Oil and Mexican Garden Herbs varieties; Véa World Crisps in Tuscan Herbs with Roasted Garlic and Andean Quinoa and Spices varieties; and Véa Mini Crunch Bars in Thai Coconut and Peruvian Sweet Potato varieties.

Jason Levine, Mondelez
Jason Levine, vice-president of marketing for Mondelez

“From product inception to recipe development, each step of the Véa journey has been driven by the needs of ‘food explorers,’ those seeking new experiences in all aspects of their life, including adventures in food,” said Jason Levine, vice-president of marketing, Mondelez International. “With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset.”

Véa products are Non-GMO Project verified and contain no artificial colors or flavors. The range was developed for millennial consumers, 81% of whom said they enjoy exploring new cultures through food, according to the company.

Mondelez Vea snacks
Mondelez's Véa line features globally inspired recipes and ingredients such as sweet potato, butternut squash and quinoa.
 

Mondelez executives unveiled the platform in February at the Consumer Analyst Group of New York annual conference. Véa builds on the success of Good Thins, a line of baked snacks the company launched over a year ago. That product line generated approximately $70 million in sales in nine months, said Tim Cofer, chief growth officer.

“Véa truly underscores the best of what we’re doing across a wide range of growth capabilities, including breakthrough product and packaging innovation, real-time data analytics, comprehensive distribution across multiple growth channels and fearless digital marketing,” he said. 
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