Kraft Heinz, Oprah debut refrigerated soups and sides line

by Rebekah Schouten
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O, That's Good! soups, Oprah Winfrey and Kraft Heinz
The O, That’s Good line includes four soup varieties: Baked Potato Soup, Creamy Butternut Squash Soup, Broccoli Cheddar Soup and Creamy Tomato Basil Soup.
 

CHICAGO — The Kraft Heinz Co. and Oprah Winfrey have teamed up to launch O, That’s Good!, a line of refrigerated soups and savory sides “that bring a nutritious twist on comfort food classics to everyone’s table,” the company said. The products are the first introduction from Mealtime Stories L.L.C, a joint venture Kraft Heinz and Ms. Winfrey announced in January.

Oprah Winfrey, O, That's Good!
Oprah Winfrey

“I love healthy foods and eating from my garden,” Ms. Winfrey said. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”

To develop the new brand, Kraft Heinz and Ms. Winfrey collaborated with a team of creative chefs, the company said. The new products contain no artificial flavors or dyes and present better-for-you twists on classic comfort foods. For example, in the Original Mashed Potatoes, some of the potato has been swapped out for mashed cauliflower, and in the Broccoli Cheddar Soup, a portion of the cheese has been replaced with butternut squash.

O, That's Good! savory sides, Oprah Winfrey and Kraft Heinz
The O, That’s Good line contains four side options: Original Mashed Potatoes, Garlic Mashed Potatoes, Three Cheese Pasta and Creamy Parmesan Pasta with white beans.
 

The O, That’s Good line includes four soup varieties: Baked Potato Soup with cauliflower, Creamy Butternut Squash Soup with sweet potatoes and carrots, Broccoli Cheddar Soup with butternut squash, and Creamy Tomato Basil Soup with celery and carrots. The brand also contains four savory side options: Original Mashed Potatoes with cauliflower, Garlic Mashed Potatoes with cauliflower, Three Cheese Pasta with butternut squash, and Creamy Parmesan Pasta with white beans. 

O, That’s Good! soups and sides will be available nationwide in October.

Nina Barton, Kraft Heinz, O, That's Good!
Nina Barton, senior vice-president of marketing, innovation and R.&D. for the U.S. business at Kraft Heinz
“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” said Nina Barton, senior vice-president of marketing, innovation and R.&D. for the U.S. business at Kraft Heinz. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table. Refrigerated products are on the rise, and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”
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READER COMMENTS (36)

By Deborah steele 12/7/2017 3:24:48 PM
I would love to purchase the oprah soups I live in Las Vegas where can I find the products?

By Cora Windhon 12/1/2017 6:42:29 AM
I am In Brooklyn New York where can I find it

By Cora Windhon 12/1/2017 6:42:28 AM
I am In Brooklyn New York where can I find it

By Cora Windhom 12/1/2017 5:58:04 AM
I want to try the soups can you tell me what Supermarket carry them I would like to know

By Cora Windhom 12/1/2017 5:57:05 AM
I want to try the soups can you tell me what Supermarket carry them I would like to know

By KIM FUREY 11/18/2017 4:42:07 PM
WHERE CAN I PURCHASE THIS ITEM? I'VE BEEN TRYING TO FIND OUT BUT I LIVE IN WESTERN MASSACHUSETTES AND MAYBE IT ISN'T AVAILABLE HERE YET? MY MOTHER AND I ARE WAITING PATIENTLY, THANK YOU KIM FUREY

By Sue 11/17/2017 4:48:45 PM
Looks sooooo good. Where can I buy these? Want to try every one. Thanks Oprah!

By Maxine Yoss 11/16/2017 2:27:42 PM
Live in Palm Beach County, Publix is the primary grocery store, as of November 16th, the do not have the product. Who does?

By Sherry Gordon 11/14/2017 6:46:34 AM
cannot find her soups anywhere in the Tampa, Wesley Chapel Florida area any suggestions

By mary hudson 11/10/2017 9:19:54 PM
I would like to find stores in Michigan where the O that's good soups can be purchased, there is no where on line that I can find this out- not even in the Heinz web site. Why so much secrecy? or not- I live in Westland MI, I can travel a 50 mile radius if needed. I am near Canton, Livonia, Brighton, Bellville- and so on. Thank You, Regards

By CONNIE 11/8/2017 5:55:06 PM
WHERE IS LAS VEGAS CAN I BUY OPRAH'S SOUP

By Christine Hough 11/5/2017 10:43:27 AM
Send me coupons please

By Christine Hough 11/5/2017 10:43:26 AM
Send me coupons please

By Kinawa C Crawford 11/2/2017 9:11:10 PM
Is the line gmo free?

By Mary Moffett 10/25/2017 6:40:58 PM
Where in FL can I buy Oprah’s soups?

By Mary Moffett 10/25/2017 6:40:03 PM
Where in FL can I buy Oprah’s soups?

By Visitacion Morales 10/25/2017 1:50:00 PM
Where Can I purchase Oprah soups

By Elaine 10/24/2017 8:19:38 AM
I am so excited about this new product ,it look great and I love the convenience of having them package and ready to go , makes my cooking so much easier I know it will be awesome and can’t waif to purchase it .keep them coming . Thank you Kraft Heinz .

By Sheila mason 10/22/2017 1:57:01 PM
Do they list WW points?

By Tamiko 10/21/2017 1:49:00 PM
When will they be available in NEW YORK supermarkets?

By Kay Grimsley 10/20/2017 7:49:17 PM
Cost way to much... Priced for the rich. Plus you can't find coupons to help with the cost. Want be buying anymore.

By IlA Davis 10/20/2017 10:33:56 AM
Do you know how many weight watchers points?

By Leigh 10/19/2017 4:52:05 PM
I'd love to try foods from O That's Good. What stores carry the line?

By Margaret Wilson 10/19/2017 3:42:30 PM
I brought the product from food town supermarket

By Margaret wilson 10/19/2017 3:40:15 PM
Ooh so good I tried the products and they are great .thanks

By G. Sumpter 10/19/2017 7:43:32 AM
What store sells these soups in Columbia, SC? Any coupons to try out first?

By Anne Miller 10/19/2017 2:23:07 AM
I’m sorry to see that they’re so expensive. I haven’t tried them yet. They’re going to have to be out of this world at that price...

By Kay carson 10/18/2017 8:15:48 PM
Can not find in stores in Strongsville, O 583613

By Lynn Rowe 10/16/2017 3:00:48 PM
Where is Oprah's soup sold in my area of Mooresville, NC. The staff at Harris Teeter had no idea what I was talking about!

By Pat Forbes 10/16/2017 11:59:52 AM
What store sells these soups in my area? Richmond, Va.

By Samantha Harris 10/15/2017 2:52:33 PM
I live in Florida and would love to try them all I just can't find it anywhere. Help me locate O That's Good

By Khaleelah Muhammad 10/14/2017 6:26:35 PM
I have seen the commercials, what stores will carry these products in my area (Danville, VA)?

By angie poland 10/14/2017 2:49:48 PM
where can i find this soups in my area , smithfield va.

By Joyce overly 10/12/2017 2:22:18 PM
Please. Tell me where to find these products

By Beth Beerbohm 10/4/2017 4:11:55 PM
Love the Creamy Tomato Basil soup wish the others didnt have so much sodium in them would love to try them

By Walter 8/28/2017 4:54:08 AM
Would be better to have the cheese on the side the customer how much cheese put on the products be able to taste the food. To many company's to much cheese in our foods salts and fats need reduce.