PepsiCo, Starbucks unveil new bottled beverage lineup

by Monica Watrous
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NACS Starbucks almondmilk frappuccino
Starbucks Bottled Frappuccino Chilled Coffee Drinks with Almondmilk in vanilla and mocha varieties
 

CHICAGO — New bottled beverages launching next year from Starbucks and PepsiCo tap into top trends. The products were featured at the National Association of Convenience Stores (NACS) Show, held Oct. 17-20 in Chicago.

More than 20 years ago, Starbucks and PepsiCo created the ready-to-drink coffee category with the launch of the bottled Frappuccino. Today, the companies now offer more than 50 bottled coffee beverages and have approximately 88% market share in the R.-T.-D. coffee category and 73% market share in the overall $2.1 billion R.-T.-D. category.

Starbucks cold brew bottled
Starbucks Cold Brew single-serve beverages in sweetened black and vanilla and fig flavors
 

At the NACS Show, the companies unveiled six new Starbucks branded products at the PepsiCo booth. Coming in February is a pair of Starbucks Cold Brew single-serve beverages in sweetened black and vanilla and fig flavors. The products were inspired by the cold brew coffee blend served at Starbucks stores.

Slated for a May debut are Starbucks Bottled Frappuccino Chilled Coffee Drinks with Almondmilk in vanilla and mocha varieties. The products contain 35% fewer calories than coffee and mocha bottled Frappuccino beverages and provide a sweet, creamy option for consumers who prefer non-dairy alternatives.

Starbucks Coffee Smoothie bottled
Starbucks Doubleshot Coffee Smoothies made with Real Fruit and Almondmilk
 

Also in May, Starbucks Doubleshot Coffee Smoothies made with Real Fruit and Almondmilk will hit shelves. Varieties include dark chocolate banana and vanilla honey banana. 
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By shaxed 12/17/2017 2:04:23 PM

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