Nestle adds Fruitifuls to Juicy Juice line

by Keith Nunes
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GLENDALE, CALIF. — Nestle USA has introduced Fruitifuls, a line extension to the company’s Juicy Juice portfolio. Fruitifuls have 35% less sugar than regular juice.

“Our goal with Juicy Juice Fruitifuls is to create new options that meet the variety of needs families face,” said Megan Shea, brand manager. “We know that many parents are concerned about sugar intake and are diluting juice at home to reduce sugar, but are losing the juice flavor that appeals to kids. Now moms and dads no longer have to compromise when they want to provide a healthy beverage option.”

Fruitifuls are available in four flavors: apple, punch and berry cherry as well as orange, strawberry and banana.

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