Starbucks shifts into expansion mode

by Staff
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NEW YORK — Starbucks has announced plans to open more than 3,000 net new stores and renovate thousands of others in the Americas region during the next five years, the company announced at its biennial investor conference.

The company said at least half of the new stores in the Americas region are expected to be in the U.S. In addition, Cliff Burrows, president of Starbucks Americas and U.S., said the company also has plans to leverage the Evolution Fresh and La Boulange acquisitions and to increase sales and drive customer frequency throughout the day by making La Boulange products available in more than 2,500 U.S. company-operated Starbucks stores and making Evolution Fresh juices available in more than 5,000 U.S. company-operated stores by the end of 2013.

The company also said it is on track to have 4,000 stores in China and Asia-Pacific by the end of 2013, including 1,000 in mainland China, 1,000 in Japan, 500 in Korea as well as its first store in Vietnam. The company is also set to have 1,500 stores in 70 cities in China in 2015.

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