New starches offer clean label benefits

by Jeff Gelski
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LONDON — A new line of Claria ingredients are functional, clean label starches, according to Tate & Lyle, P.L.C. The ingredients may be labeled as “starch” or “corn starch” in North America, China, Australia, New Zealand and Latin America. They may be labeled as “starch” or “maize starch” in Europe.

Claria starches perform similarly to modified starches and offer a clean taste and color, according to London-based Tate & Lyle. The Claria line features three levels of process tolerance. Claria Essential starches may be used in mild processing conditions such as those for soup. Claria Plus starches may be used in such applications as retort applications and low pH sauces. Claria Elite may be used in applications involving extreme processing or ultra-high temperatures such as yogurt.

Tate & Lyle pointed to data from Innova Market Insights, Duiven, The Netherlands, showing almost 25% of new product launches globally in 2013 were positioned as label-friendly.

“Tate & Lyle recognized the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label,” said Esther Van Onselen, global marketing category director, texturants and convenience foods for Tate & Lyle. “Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The Claria line helps provide a solution to address both of these needs.”
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