New company offers all major forms of flavor

by Jeff Gelski
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Flavor Insights
Flavor Insights has formally launched as a company that produces all major forms of flavors.

BENICIA, CALIF. — Flavor Insights formally launched Jan. 17 as a company that produces all major forms of flavors, including powder, liquid and spray dry. The company operates out of a 110,000-square-foot manufacturing facility in Benicia and seeks to work with customers in defining and developing product ideas and formulating organic, natural and natural and artificial (N&A) flavors.

The same team that developed Muscle Milk, a performance and active lifestyle drink, is working for the company in the facility.

Greg Pickett, Flavor Insights
Greg Pickett, founder and chairman of Flavor Insights

“As the founder and creator of CytoSport and Muscle Milk, I experienced first-hand what it means to formulate, develop and market a product that tastes great and is good for you,” said Greg Pickett, founder and chairman of Flavor Insights. “When we began looking to the future in 2014, I was enthused by the idea of creating a flavor house that would serve as an innovation partner to entrepreneurs and businesses that value their customers’ experience and desire for healthy, enjoyable products.”

Flavor Insights’ pilot, scale-up spray dryers are able to duplicate conditions that will be encountered during full production, according to the company. 
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