Pepsi shakes up Dole ready-to-drink juice line
March 08, 2005
by FoodBusinessNews.net Staff
PURCHASE, N.Y. — Pepsi-Cola North America today announced a new addition to its portfolio of Dole 100% juices — Ruby Red Grapefruit — as well as a new line of 50% juice beverages called Dole Lights. The products will begin hitting store shelves nationwide this month.
Dole Ruby Red Grapefruit, newly reformulated to contain 100% juice and no added sugar, joins Orange, Apple and Grape in the Dole 100% Juice lineup.
Pepsi also is launching new Dole Lights, which are lower in calories and carbohydrates and contain half the sugar of regular juices. Available in five flavors — Orange, Apple, Grape, Berry Blend and Cranberry — Dole Lights contain no added sugar and are sweetened with sucralose.
Dole 100% Juice and Dole Lights are sold in 15.2-oz plastic bottles in retail stores with 11.5-oz cans also available for schools. Both products qualify for PepsiCo's "Smart Spot" label and offer 100% Vitamin C in each 8-oz serving. In-store displays promote the products with the tagline, "Drink your Fruit Today."
"Consumers are looking for healthy, high-credential juices and juice beverages that they can take wherever they go," said Danielle Vona, director of juice and juice drinks. "People are demanding more better-for-you choices, and the new Dole lineup enables us to provide options that fit with their busy lifestyles."