Pepsi to reformulate Pepsi ONE with Splenda sweetener
March 21, 2005
by FoodBusinessNews.net Staff
PURCHASE, N.Y. — Pepsi-Cola North America will add Splenda brand sweetener to a newly reformulated Pepsi ONE, company officials announced today.
Beginning this month, reformulated Pepsi ONE will be available in single-serve 20-oz bottles, 2-liter bottles and 12-packs and 24-packs of 12-ounce cans, the company said. Full national distribution is expected by the end of April.
Pepsi is planning an extensive, summer-long push behind its entire diet soft drink portfolio that includes new product news, promotional activity, specialized in-store merchandising and increased advertising support. An outdoor, print and radio advertising campaign, one of the largest non-television campaigns in Pepsi's history, will support the re-launch of Pepsi ONE with the theme "ONEIFY."
Pepsi ONE debuted in 1998. Its original formula was sweetened with a combination of aspartame and acesulfame potassium.