Appletiser fruit juice makes U.S. debut in Seattle

by FoodBusinessNews.net Staff
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SEATTLE — Appletiser, a 100% pure, lightly carbonated apple juice with no preservatives, is starting its U.S. launch in Seattle, the company announced today. It is available at two area retail grocery chains, at the W Hotel and at upscale restaurants and drinking establishments, the company said.

Appletiser consists of concentrated apple juice, water and carbon dioxide, added to lift the natural apple sparkle, with pasteurization part of the production process. Several apple varieties are blended in a patented process to create Appletiser's flavor, aroma and golden champagne-like appearance.

Appletiser is packaged in single serve, six-pack and 24-pack cases of 250 ml (9.2oz) bottles. Each bottle contains 9.2 oz. (250 ml) of Appletiser, and six-packs retail for $8.99.

Created in South Africa in 1966, Appletiser, dubbed by its manufacturer as the "Champagne of Fruit Juices," is available in more than 30 countries, including South Africa, Japan, Spain, Greece, Canada, Australia, New Zealand and the United Kingdom. It was recently recognized as one of the world's top 300 brands by the prestigious MacMillan Interbrand Survey.

Appletiser is an international premium beverage company with offices in the Netherlands, its South African headquarters in Johannesburg and its main production and research and development facilities in the fruit growing district of Elgin, in the mountains around Cape Town.

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