Cadbury Schweppes to reformulate Diet 7 UP with Splenda
April 22, 2005
by FoodBusinessNews.net Staff
PLANO, TEXAS — Cadbury Schweppes Americas Beverages announced today that Diet 7 UP will become the first major diet lemon-lime carbonated soft drink to be reformulated with Splenda Brand Sweetener. Starting May 23, Diet 7 UP sweetened with Splenda will hit store shelves nationwide.
Marketing support for the Diet 7 UP with the Splenda reformulation will include a promotion to kick off the summer months, as well as a commercial breaking in June.
Diet 7 UP sweetened with Splenda is the latest new product offering within the Cadbury Schweppes Americas Beverages portfolio. In addition to Diet 7 UP with Splenda, Cadbury Schweppes Americas Beverages offers several other products sweetened with Splenda, including 7 UP PLUS, Diet Rite,and a number of Diet Snapple flavors.
Diet Rite was the first carbonated beverage to use Splenda Brand Sweetener.