Dr Pepper to sponsor A.C.C. championship football game
April 25, 2005
by FoodBusinessNews.net Staff
PLANO, TEXAS — Dr Pepper, has reached agreement with ABC Sports and the Atlantic Coast Conference to be the title sponsor of the A.C.C.'s first college football championship game, which will be aired on ABC on Dec. 3, 2005.
The agreement will make Dr Pepper the title sponsor of the newly established A.C.C. championship for the next five years.
"Through Dr Pepper's title sponsorship of Big 12, Southeastern Conference and now A.C.C. football, we are helping to fuel excitement and passion for the sport throughout the season, culminating with the crowning of three power conference champions," said Andrew Springate, vice president of Dr Pepper marketing.
In addition to being the title sponsor of the three championship games, Dr Pepper will support this major initiative by involving fans in college football activities throughout the year. Highlights of the sponsorship will involve media within the conferences' regular season games across the ESPN and ABC Sports family of networks as well as national consumer promotion sweepstakes. The latter includes a chance to win $1 million during a half-time, on-field event at the championship events.
Localized promotions are an integral component to Dr Pepper's strategy of connecting at a grassroots level with college football fans, especially around key rivalry match-ups. More details will be announced this summer.
Dr Pepper is a leading brand in the beverage portfolio of Plano-based Cadbury Schweppes Americas Beverages , a subsidiary division of Cadbury Schweppes p.l.c.