Mott's launches new line of fortified apple juices
April 20, 2005
by FoodBusinessNews.net Staff
RYE BROOK, N.Y. — Mott's, a Cadbury Schweppes Americas Beverages brand, has launched Mott's Plus, a new line of juices and drinks fortified specifically for children and adults, the company announced Tuesday.
Mott's Plus for Kids' Health, available in Apple Grape and Apple Punch, is 100% juice and is fortified with 100% of the recommended daily allowance of Vitamin C, 10% Vitamin A and 10% calcium. It has no added sugar and is naturally fat free, cholesterol free and is low in sodium.
Mott's Plus Light is a new apple juice beverage made for adults who are counting calories and sugar. Mott's Plus Light has half the calories and sugar of regular 100% apple juice and is fortified with a full day's supply of Vitamin C, 20% Vitamin D and 10% calcium. Fat free and cholesterol free, Mott's Plus Light contains 50% juice and is sweetened with Splenda sweetener.
Mott's will support the launch of Mott's Plus with a television campaign airing later this month.