PepsiCo to buy German juice maker Punica
May 02, 2005
by FoodBusinessNews.net Staff
PURCHASE, N.Y. — PepsiCo has agreed to acquire Punica Getranke GmbH, a leading German maker of fruit juices and juice drinks, from Sunny Delight Beverages Co., a portfolio company of J.W. Childs Associates, L.P., PepsiCo officials announced today.
The transaction, which is subject to regulatory clearance, is expected to be completed within the next several weeks. Terms were not disclosed.
The Punica brand, marketed as the "fruitladen thirstquencher," is well-known throughout Germany and appeals to children as well as adults, PepsiCo officials said. Punica's product portfolio includes three beverage segments: fruit nectars and juice drinks, tea and fruit blends and schorles (fruit juice and sparkling mineral water).
Punica products are offered in a range of packages, including glass bottles, paper cartons and PET plastic bottles. Punica's products are distributed principally through grocery chains and Germany's more than 10,000 drink center outlets.
Punica owns and operates a plant in Hamburg for manufacturing concentrate and finished products.
The acquisition will immediately expand PepsiCo's German beverage portfolio by providing a leading position in several juice-related categories, PepsiCo officials said. It will dramatically expand PepsiCo's European juice business, which currently includes Tropicana and several affiliated brands.
The purchase also will establish Germany as one of PepsiCo's largest juice and juice-drink markets in Continental Europe, company officials said.
"Punica represents an outstanding brand and an outstanding team that will strengthen our beverage portfolio in several fast-growing industry segments," said Michael D. White, chairman and chief executive officer of PepsiCo International. "This investment is an important part of our ongoing effort to offer consumers a range of beverage choices. It also reflects our continuing optimism about growth prospects for PepsiCo in Germany and across Europe."