Twinings sets promotion to offer green teas to spa customers
May 09, 2005
by FoodBusinessNews.net Staff
CLIFTON, N.J. — Twinings/Ovo North America, a division of Associated British Foods, has started a strategic relationship with Spa Finder, a global spa resource, to create an association between Twinings' new line of Green Teas and spa living.
The promotion includes free Twinings Green Tea samples and point-of-purchase materials at thousands of Spa Finder's network of premier spas nationwide. The deal also includes a free Luxury SpaFinder Magazine subscription offer on packages of Twinings Tea.
During May, Twinings will debut a series of ads promoting its teas across numerous Spa Finder media outlets, including Luxury Spa Finder Magazine, Spafinder.com, and online spa consumer newsletters. Additionally, Twinings will promote the relationship by offering four free issues of Luxury SpaFinder Magazine on millions of packages of tea at retailers nationwide.
Twinings has also introduced a program for Spa Finder's affiliate spas to order Twinings Tea to serve in their spas at a dramatically reduced promotional rate.
Spa Finder publishes Luxury SpaFinder Magazine, featuring luxury spas and associated lifestyles, and The Spa Enthusiast, a publication for active spa-goers. Spa Finder also operates the world's largest spa gift certificate and incentive programs as well as the "Spa Distribution Network," the Internet's first spa booking program.