Papa John's, Coca-Cola sign seven-year beverage agreement
June 14, 2005
by FoodBusinessNews.net Staff
LOUISVILLE, KY. — Papa John's International, Inc. and The Coca-Cola Company have signed a new seven-year agreement that will extend the two companies’ 21-year relationship through 2011, Papa John’s announced today. Under the terms of the agreement, Coca-Cola will continue to be the beverage provider for more than 2,600 Papa John's restaurants throughout the United States.
Papa John's President and Chief Executive Officer Nigel Travis; Dan Marr, president, North American Sales for Coca-Cola Enterprises; and Bill Levisay, senior vice-president, Coca-Cola North America Customer and Alliance Marketing, signed the agreement today during a live national satellite broadcast from the Atlanta headquarters of The Coca-Cola Company to Papa John's and Coca-Cola associates.
"We are pleased to continue our relationship with Coca-Cola, one of the premier brands in the world," said Mr.Travis. "We view this as a win for our franchise and corporate operators, and a win for our customers."
Mr. Marr said the agreement illustrated Coca-Cola’s ability to deliver a beverage program tailored to the needs of the consumer.
"Our success is built on the strength of our sales and distribution system and our ability to collaborate with Papa John's on great marketing promotions and integrated customer innovation," Mr. Marr said.