7-Eleven makes a brand new start of it

by FoodBusinessNews.net Staff
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DALLAS — 7-Eleven marked its return to New York yesterday with the grand opening of its first store in Manhattan. The opening coincides with the company’s 78th anniversary year and 40th birthday of its proprietary Slurpee beverage.

"We’re excited about bringing our fresh approach to convenience to Manhattan," said James W. Keyes, 7-Eleven’s president and chief executive officer. "Both our urban and suburban stores offer on-the-go consumers a variety of products around the clock, including delicious sandwiches and bakery items delivered fresh daily. Our store in Manhattan will offer an array of fresh sandwiches, beverages, fruit and convenience items busy people want."

The store is typical of 7-Eleven’s urban-store concept: a smaller, walk-up location that incorporates ideas from downtown store locations in Boston, Philadelphia and Chicago.

The center of the 1,500-square-foot outlet focuses on fresh foods, including panini, a hot, grill-pressed sandwich; salads and fruit. Two bakery cases feature glazed and cake donuts, berry-filled muffins and other pastries.

"Our store has an entire wall devoted to self-serve beverages, including a trendy, new ice-coffee offering, favorite fountain sodas, gourmet and regular java, and espresso new for the fall," said Bob Cozens, 7-Eleven’s vice-president for the Northeast Division. "We are looking forward to becoming part of the neighborhood and will tailor the product assortment to local tastes. Some of the initial items we are introducing include grilled chicken Caesar wraps, energy drinks, sushi and indulgent, freshly prepared, single-serve bundt and crumb cakes."

The store’s interior features a wood-toned porcelain tile floor, a high ceiling with crown molding, low-profile shelving and white Marlite walls.

A second Manhattan 7-Eleven store, on the Upper East Side at 82nd Street at Third Avenue, will open in early fall with more stores slated to open in the next 12 months. Plans call for expansion over the next several years.

7-Eleven, Inc. is the largest chain in the convenience retailing industry. Headquartered in Dallas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven stores in the United States and Canada and licenses approximately 22,300 7-Eleven stores in 17 other countries and U.S. territories throughout the world. During 2004, 7-Eleven stores worldwide generated total sales of approximately $41 billion.

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