Bravo! to introduce Slammers to school hot lunch programs
July 18, 2005
by FoodBusinessNews.net Staff
NORTH PALM BEACH, FLA. — Bravo! Foods International Corp., a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced today that Tabatchnick Fine Foods, Inc. will introduce the latest version of Bravo!’s popular Slammers fortified milk drinks at the upcoming School Nutrition Association Annual National Conference.
The product will be introduced into public school hot lunch programs nationwide through government Commodity Food Programs, including U.S.D.A. exchange programs, state and federal commodity rebate programs, and state and federal fee-for-service programs.
Tabatchnick Fine Foods, a re-seller with more than 100 years’ experience in the food industry, has established relationships with public school systems nationwide and has been selling food products through government Commodity Food Programs to public school lunch programs for more than eight years. Under a written agreement with Bravo!, Tabatchnick will distribute Bravo!’s Slammers through a co-packaging agreement with Farmland Dairy of New Jersey.
"We are excited to introduce this latest formulation of Slammers nationwide," said Roy Warren, chief executive officer of Bravo! "While we have been developing ways to sell our quality Slammers to schools for some time through a-la-carte and vending, a relationship with Tabatchnick allows Bravo! to introduce our milk drinks to hot lunch programs nationwide using an established vendor with the U.S.D.A., state Commodity Food Programs and the School Nutrition Association in an immediate and cost-effective way."
Tabatchnick is introducing Bravo!’s specially packaged Slammers at the School Nutrition Association Annual National Conference, which takes place July 17 through 20 in Baltimore. This version of Bravo!’s popular Slammers 100% milk drinks will be packaged in a Tetra Pak, an 8-oz shelf stable box that meets U.S.D.A. nutritional guidelines for school systems nationwide.
Bravo!’s most popular Slammers 100% milk drinks will be available for government school hot lunch programs in seven different formulations and five flavors, including lactose free and low fat white milk lines. Slammers for schools are low fat, reduced sugar, and vitamin fortified and come in chocolate, strawberry, vanilla, orange creme, and banana as well as white milk.
Tabatchnick already has pre-sold three million units of the specially packaged Slammers, or about 43 truck loads.